Apple enthusiasts have long argued that the 2012 iPhone could technically be called the iPhone 6, since it will be the sixth-generation iPhone. With the launch of the new iOS 6 banners ahead of the 2012 WWDC, is there any evidence that the new iPhone will launch — and that it could be called “iPhone 6?”
Over on the iPhone 5 News Blog, we’ve jokingly referred to those who believe the new iPhone has a shot to be announced at the WWDC this year as “June iPhone 5 Truthers.” However, there’s another brand of Apple “Truthers” — the ones who adamantly insist that, if Apple chooses to give the new iPhone a number this year, it will have to be “iPhone 6.”
I’ve repeated argued that, in spite of the fact that the new iPhone will technically be the sixth-generation iteration, Apple would be foolish not to capitalize on the “iPhone 5″ brand, since it is so hyped and anticipated among the tech world. Even average tech users know about the “iPhone 5.” Using “iPhone 6″ might very well confuse consumers.
However, upon seeing the new banners for iOS 6 at the WWDC this year, it made me wonder: could Apple announce the iPhone 6 at the WWDC this year alongside iOS 6 beta, have it run iOS 5.1 in the interim, and then do an OTA update of iOS 6 near the end of the summer? Is there anything in the banner ad design that suggests this?
It really depends on how far you want to stretch your analysis.
A prevailing thought about the new iOS 6 banner shows the 6 in what looks like rippling water, but the top of the 6 is peaking out of the water, almost like a “periscope.” The design is suggesting to some that something is “rising” out of the waters, i.e., out of the shadows.
Personally, I just don’t see it — to me, there is a shadow line that runs across the entire banner logo, and the split in color on the number 6 is just a part of the design aesthetic. Of course, I may not be being imaginative enough: Cupertino is famous for its symbolic marketing collateral. It gets me to wonder: could the iPhone 6 be rising out of the shadows?
Again, I still think that it would be a mistake for Apple to skip over “iPhone 5″ and name the new iPhone “iPhone 6. But there is something to be said for unifying the numbers — at least for a marketing perspective. And even though the theory is that the new iPhone’s processor will be another variation of the A5, it isn’t impossible to imagine that it could debut the long-awaited A6. In this way, we could have the iPhone 6, iOS 6, and A6 — 666.
Wait a minute? 666? Would Apple market the new iPhone by using the mark of the beast? Probably not, but you know those crazy marketers at Cupertino. I wouldn’t put it past them.
By Michael Nace